rafaelgoncalves.pt is a URL, a name, and a username. It is a primarily individual practice that brings together services, approaches, and reflections on websites and other browser-based artefacts.
This page is written on the belief that websites can propose multiple ways of reading, seeing, and experiencing. They can perform as Hyper-narratives that unfold over time, respond to interaction, and extend toward other contexts and places. This website results in a scroll-based narrative of a personal design practice that aims to question how the medium itself creates opportunities for sense-making, brand-placing, and shared artistic experiences. I organised a selection of projects I've done in the following sections:
By associating these projects and producing meaning through their relationships, the following text can be understood as a meta-website.
— a website composed of other websites —
Authorial Perspectives in Websites
Websites that foreground an individual or collective viewpoint are one of the most common narrative forms on the internet. Often referred to as portfolios, these spaces do more than list projects: they construct ways of looking at a body of work, situating practices such as architecture, photography, art, or web design within a broader conceptual and visual frame.
“Things are not always as they seem” is both the punchline and guiding principle of Softrock®. Designed in collaboration with Pedro Mata, the website explores a paradoxical sense of materiality through a series of soft‑body simulations: rocks falling, colliding, and deforming. On each visit, three simulations are randomly selected, generating a unique constellation of textures, colours, and movements. This variability mirrors Softrock’s catalogue of singular objects and reinforces the idea that every encounter with the website is unique. In 2025 with Pedro we designed a new beautiful website without this animation. Even the things we most like are meant to go one day.
The website for Bruno Alves de Almeida, designed by And Atelier, opens with a generative, slideshow‑like narrative. Images and videos from Bruno’s work are grouped, randomised, and rearranged in both sequence and layout, producing unexpected juxtapositions on each visit. The index page brings together projects, writings, and institutions, visually connecting between them and to their year of production. This structure emphasises the interdisciplinary and contemporary nature of Bruno’s practice, allowing visitors to navigate not through linear categorisation but through temporal and relational associations.
Daniela Carneiro Lino’s practice moves between art, yoga, and Vedic astrology, grounded in contemplation and observation as methods for understanding the world. The website was conceived around the visual concept of alignment. On entry, images are loosely and randomly distributed across the screen, creating a dispersed and intuitive first encounter. As the user navigates deeper into individual projects, two central axes—horizontal and vertical—gradually organise the composition. This shift introduces focus and symmetry, guiding attention toward the centre of the screen and, by extension, toward a moment of introspection.
Creme Climbing is a design and manufacturing project for climbing holds in Porto. Designed together with Miguel Mesquita and with photographs by João Monteiro, this website presents the first collection of holds, positioning them in a space between athletic performance and aesthetic expression. Dual‑texture holds are shown in two colour sets, and the website choreographs photographs as movements on a climbing wall.
All of these threads come together quite naturally in the website for Fala Atelier, designed by And Atelier. The project explores the idea of an archipelago, where each work exists as an island within a larger shared vision. With over 8,000 uploaded objects—photographs, drawings, plans, collages—the site breaks away from conventional project pages and instead produces constantly shifting narratives. Pages are calculated through image priorities, project hierarchies, lenses, and tropes, allowing different readings of the practice to emerge. Photographers, collaborators, lenses, and tropes each have their own pages, collecting objects that are, in the website’s own words, “gloriously repeating.”
A good portfolio website should do 3 things: First, present an overview of the authorial work, then, enable depth and understanding of each element of that work, and most importantly, the website must carry a statement, a certain vision of the world.
This is mine 🙃
Institutional Communication
Institutions, like individuals, construct narratives about how they act in the world. These narratives often extend beyond authorship toward questions of place, duration, collective participation, and social responsibility. Designing websites for institutions means negotiating scale, continuity, and multiplicity—often translating complex organisational structures into readable, easy-to-use interfaces.
Working on the Porto Design Biennale marked a shift from individual authorship toward large-scale institutional collaboration. As a designer/developer in 2019 and later as New Media Director in 2021, I had to think of these websites as spaces where multiple voices, programmes, and temporalities had to coexist. With art direction by Inês Nepomuceno in 2019 and 1234 (Miguel Almeida, Irina Pereira, João Castro, Serafim Mendes) in 2021, the challenge was not only to produce a single visual statement based on a curatorial approach, but also, to build a flexible system capable of accommodating events, partners, venues, and evolving content.
From an ongoing institutional platform, the work for Produktive Bildstörung moves toward a more time-bound narrative, stuck on the pandemic online format. Created to mark the 80th anniversary of Sigmar Polke and organised by the Anna Polke Foundation, this festival is documented through a website that adopts a scroll-based structure and unfolds the festival in distinct sections. Texts and videos from conferences and initiatives are revealed gradually, allowing the website to function both as documentation and as a contemporary homage to Polke’s practice. The visual Identity is by the wonderful Thomas Spallek.
The project for CEAU at the Faculty of Architecture of the University of Porto introduces a more infrastructural dimension to institutional communication. Alongside a visual redesign by Non-verbal Club, the website integrates features to support research analysis and dissemination. By connecting directly to the national research platform Ciência Vitae, the system automatically collects curricula and outputs from all researchers, making them publicly accessible through lists and statistics. Here, the website acts less as representation and more as an operational tool for institutional communication and research practice.
Questions around education, space, and institutional frameworks are also present in Classroom, a Teenage View, an exhibition curated by Joaquim Moreno and hosted across CCB, arc en rêve, and Z33. With visual identity by Thomas Spallek, this website stores information about venues, symposiums, and publications into a single navigable structure. Rather than foregrounding spectacle, the interface supports reflection on how educational models are shaped by the spaces and institutions that host them.
These concerns culminate in the editorial project developed for the Portuguese Supreme Court, with the Art Direction by Item Zero. A Revista brings together academics, judges, magistrates, and cultural authors around themes of law, citizenship, and human rights. The website’s layout draws from the neoclassical architecture of Portuguese courts: triangular structures inform headers and titles, while the composition of text and footers echoes the logic of the classical column. In this context, institutional communication becomes a matter of translating authority, history, and public responsibility into a minimal and contemporary composition.
Working once again within the framework of a large cultural institution, the Lisbon Architecture Triennale 2025 website was one of the most rewarding projects I was part of. Designed and developed around the theme How Heavy is a City?, the project approaches the web by questioning How heavy is a Website?. Guided by perma-computing principles, the platform deliberately reduces computational sophistication and resource consumption, questioning the environmental and material weight of digital infrastructures. Based on The Royal Studio’s visual identity and art direction for the 7th edition, the design favours essential interactions, vertical rhythmic structures, and open-source typographic systems. The website positions itself as a digital artefact that critically reflects on architecture’s relationship with matter, energy, and the systems that we produce as society.
Archival and Participatory Systems
If institutions are concerned with representation and continuity, archives are concerned with memory and access. Online repositories make visible the structures through which knowledge is organised: categories, filters, hierarchies, maps, timelines. Designing these systems means thinking more about relationships—how entries connect, how users search, and how design can facilitate broader participation.
Developed in the context of Porto Design Biennale 2021 and exhibited at Casa do Design (another website I've designed 😏), The Archive of Vibrant Matter extends the exhibition into a living digital repository. Participants are invited to submit entries—forms of “matter”—carefully described through predefined fields and categories. Each submission undergoes validation and editing by the curatorial team, balancing openness with rigour. The website becomes a structured yet expandable environment where classification is not neutral but a shared curatorial act.
Where Vibrant Matter focuses on contemporary contributions, An Archaeology of Utopia turns toward historical reconstruction. Designed by Miguel Almeida and Irina Pereira, the platform aggregates records from the SAAL process in Portugal. Information is exposed across listings, detailed entries, and interactive maps, allowing users to read projects spatially as well as textually. Each record contains data about location, technical teams, services, and neighbourhood contexts, that transforms archival research into a navigable public interface. Whenever there's the housing topic on the table, there's a voice in the back of my mind saying "Freeze the Rent! ✊"
Éden X is a compelling example of the power of participatory media. Created by Joana Pestana and Mariana Pestana, this more-than-human digital assembly brings together participants from various disciplines – including architecture, biology, design, and philosophy – to engage in discussions on ecological issues. Contributions such as text messages, proposals, replies, votes, and reactions are displayed on both a dedicated website (accessible globally) and a physical installation with TV screens (accessible locally). This platform approach ensures broad accessibility, fostering reflection and dialogue for anyone with an internet connection. The installation we created on this project made me apply to a PhD at University of Coimbra to explore the relationship between websites, participation and public space.
(I'm not going to get deep into my PhD because I'm ghosting my supervisors for 3 weeks now, and I get a little bit anxious 🥶)
Web-based Artistic Practices
Websites can also be, in themselves, places for artistic expression and experience. From internet art to participatory-media, web-based artworks have unique characteristics with large potential for exploration. They can be synchronous to multiple users and locations, allow for multiple forms of participation and interaction and even warp or critique already existent online structures of power (you know which ones I'm referring to 😉). I've had the chance to explore both the potential visual expressions of this medium, but also, the meaning we can infer through them.
Not necessarily an artwork in the browser, this website is part of a monograph of one of the most influential internet artists I know, Rafaël Rozendaal. The monograph, Color Code Communication, is an exhibition in Museum Folkwang featuring different artworks from the artist. Together with Thomas Spallek, I've develop a website that works as a guide for the exhibition featuring information from each work, the artist and an audio guide to follow from anywhere inside or outside the exhibition. The interactive and aesthetic aspects of the website place them in a grey zone that can be understood as design but also an extension of the artist work.
I also felt this section was short and I decided to put here instead of the first chapter 😇.
Para-scapes is a project from Luisa Tormenta, it reflects on "[…] the autonomy of machines as image creators through a generative digital painting created with screenshots […]" as written by Luisa. A series of cctv cameras where collected and an algorithm in WebGL superimposes them with a generative threshold and pixel processing function. The result is "[…] an infinite painting to be generated live on a website."
In Spite of all, we are still (2025), Linda Vilka approaches the gesture of “scratching” a surface as a way of unveiling the world and, ultimately, the self. Translating the façade of Palácio Iglésias into a layered digital environment, the website invites visitors to participate in a performative form of interactivity. Textures made by Linda are overlaped, reordered with each visit and gradually revealed through the user’s actions. What begins as an unsettling and dense accumulation of matter and meaning slowly gives way to moments of clarity. Perception here is presented as personal—though shareable, incidental—though situated, and fleeting—though attainable.
The work with Indonesian artist Eko Saputra turns toward uncovering histories. In Flavours that Have Been Forgotten, Eko reflects on the meanings and consequences of “discovery,” moving beyond colonial navigation narratives toward a more intimate search for belonging. Focusing on the often-overlooked Portuguese presence in the Indonesian archipelago during the sixteenth century, the website becomes a space of reconnection. Through echoes of people, places, and objects—including the once-coveted eastern spices that travelled across oceans—the project invites visitors not simply to learn about history, but to feel its absences, misplacements, and resonances.
Browser-based Parametric Design
One of the things that interests me most about websites is their universality. They exist in a shared layer we all access through the browser, which makes them uniquely positioned as spaces for collective creation. Instead of being only containers for finished work, they can function as tools—generative, algorithmic, adjustable—where clients, designers, editors, and collaborators actively shape outcomes together. In this sense, the website becomes less a product and more a shared instrument.
Prémio Paulo Cunha e Silva is one of the key contemporary art prizes in Porto, spanning performance, installation, painting, sculpture, and moving image. Working with Irina Pereira as Art Director, we wanted the visual identity to emerge from a dialogue with the computer rather than being fully predetermined. I developed a parametric tool that takes a black-and-white image as a starting point and generates organic, root-like forms that grow into the surrounding empty space. These forms can be adjusted in real time, allowing the identity to shift and adapt while still retaining a recognisable structure.
Both this projects will be featured in Slanted Digital Tools Edition 🙏
La Remedios is an audiovisual company based in Barcelona. Diogo Matos imagined a dynamic visual identity inspired by the camera tracking artefacts present on this kind of media. Different green colored elements construct the text with pre-defined parameters for accurate control of the generated version.
With the knowledge I've been gathering in Creative coding and Parametric Tools, I've decided to create short duration courses that can both introduce professionals and students to Creative Coding and Parametric Design with focus on creating tools for design practice.
Computational Design Education
I'm grateful for the opportunities I've had to share knowledge. In different settings and timespans, but mainly at ESAD Matosinhos, they've taken form of classes, lectures and workshops:
Talks, Courses & Workshops
Design XPress 2026: Thinking through Websites [Univ. Aveiro, 2026]
Open Data and Artistic Web Development [PDBA, 2026]
Fora d'Horas [FBAUP, 2026]
Figma Training for Web Design [Studio Eduardo Aires, 2025]
Complexity is Simplicity Multiplied, MA Communication Design [ESAD, 2025]
Artistic Web Development: Exploring techniques for visual expression in the Browser, [PDBA 2023]
Approaches to Parametric Design in p5.js, [Processing Community Day FBAUP 2023]
Introduction to Creative Coding [ESAD, 2021–now]
Parametric Design in p5.js [ESAD]
Teaching
Creative Coding for Design, [ESAD, 2024—now]
Web Development, [ESAD, 2020—now]
Interface Design, [ESAD, 2020—now]
Digital Media Design [ESAD, 2019—2024]
PG—IDD Digital Studio, [ESAD, 2020—2021]
I've been reflecting on the importance of Computational Thinking in the era of Artificial Intelligence. Since the invention of computers we learned to use of command-line interfaces (CLI) to interact with them. We drifted away from this reality and from the language that computers speak at they're core. Knowing how to operate a computer (also to code), might become a practice that is endangered by AI. If a few decades ago, we needed to write an instruction to start a software, to play a game or to edit the colours of our My Space profile, nowadays there's an human-like interface for everything.
— We speak and the computer speaks back —
I believe that artists, designers and other creators have the important role of unweaving, dismantle and question the fabric of the reality we live in. Since technology and the way we produce images is totally intertwined, these layers in the language of computers might become obscure and difficult to understand. I believe that this language is just another rational language that we can learn, explore and use, instead of submitting to.
My role as an educator is also to try to unweave that.
I'm enrolled in an PhD program in Computational Media Design at University of Coimbra, researching about the role of websites and more.
Collaboration, Co-creation
and Good Friends
My final statement for this website is that – hustle culture is unresolved generational trauma– and that work can only be emancipatory and heal this condition, when we find purpose and it generates connections. Gladly I've been blessed with the right clients to ease this path.
This path was also blessed with the collaboration of close partners that take the role of designers, developers, managers, sometimes psycho-therapists:
And Atelier, Andrew Howard, André Cruz, Diogo Matos, Diogo Vilar, Diogo Terremoto, Irina Pereira, Item Zero, Inês Nepomuceno, Joana Lourencinho Carneiro, Joana Pestana, João Castro, João Faria, João Monteiro, Luísa Tormenta, Mecha Studio, Miguel Mesquita, Pedro Mata Nogueira, Pedro Meireis, Non-verbal Club, Sérgio Couto, Serafim Mendes, Susana Martins, Studio Bruto, Raquel Peixoto, Thomas Spallek
(If I somehow forgot your name, it’s always good time to write me and bridge the gap between us 🫂)
I want to address a paragraph on this website to Leo Mendes. Leo started collaborating with me from the beginning of 2024 to 2025 on a full-time basis, and made this practice go from solo to team. A small but valuable percentage of the work here presented had either the help, the ideas or the continuous work from of us, which I'm evidently thankful.
Life lays its paths for us and mine is to go solo for now on 🦂
There's also a list of websites that I've made that I couldn't yet write about or organize within this chapters:
Adding to this Collection of Websites
The websites hereby presented are tailored to each project objectives and necessities, I don’t work with design templates. Projects usually go from a Conceptual approach, Design iteration and Development phase. This ensures that all visual concepts are possible to produce, and everything that is produced is in line with the concepts that we first started with. I try to built frontend experiences from scratch, no JS frameworks, no CSS libraries, no SPA's. Most websites are developed using the Kirby CMS (a framework 😅, we humans are living paradoxes).
Fortunately, I’m always working on something, requests for designing or developing projects should come with a few months in advance. Most websites I’ve made took from 3 to 9 months to deliver (with some rare exceptions). Normally, I’m happy to hear about your project but remember that making quotes, calendars and listing specifications requires effort. If you want me to design a website for you or your company, know that its quite an investment. Not only of money, but also of time to produce/organize content; review/approve layouts and insert/edit content after launch.
I don’t have a strictly defined ethics guideline for accepting projects, but if your project is discriminatory, supports oppressive structures or advocates for far-right discourses, you’re on the wrong place. By the other hand, if your project is centred on inclusivity, social work, ecology, or other non-profit activities, I might be more flexible with these conditions 🤓
for work hello@rafaelgoncalves.pt
for teaching rafaelgoncalves@esad.pt